Joshua Allen Franks, Senior Vice President of Operations at e.l.f. Beauty Inc. (ELF), sold 5,718 common shares on August 19, 2026 for $571,800 at $100.00 per share under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2026.
The transaction leaves Franks with 144,309 shares in direct holdings, including 66,981 restricted stock units. e.l.f. Beauty’s stock was trading at $101.94 on Tuesday, an 11.5% advance over the prior week.
The company reported adjusted earnings of $1.75 per share in the first quarter, exceeding the $0.73 consensus estimate, while revenue rose 36% year-over-year to $479.4 million against a $430.82 million forecast. Gross margin expanded to 83%, supported in part by a one-time tariff refund benefit.
Analysts have recently raised price targets on e.l.f. Beauty. Canaccord Genuity lifted its target to $110 from $97, TD Cowen to $110 from $85, B.Riley to $100 from $70, and Goldman Sachs to $100 from $95. The company’s market capitalization stands at $5.81 billion.
