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Birkenstock shares rise on strong first-quarter results

Footwear maker posts better-than-expected revenue and profit, lifting shares after a solid start to the year.

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Priya Anand · Equities & Earnings Desk · 16 Aug 2026 · 1 min read
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Birkenstock shares rise on strong first-quarter results

Birkenstock shares climbed on Tuesday after the German footwear company reported first-quarter results that exceeded market expectations.

The company, known for its iconic sandals, said revenue rose 12% year-over-year to €420 million ($450 million), while net profit increased 18% to €85 million. Analysts had forecast revenue of €400 million and profit of €78 million, according to a Refinitiv consensus.

Gross margin expanded to 62%, up from 60% a year earlier, reflecting improved pricing power and operational efficiency. The company attributed the performance to strong demand in Europe and North America, as well as a rebound in wholesale orders.

Birkenstock’s direct-to-consumer sales, including its own retail stores and e-commerce platform, grew 15%, outpacing the broader footwear market. The company also highlighted expansion in Asia, where revenue climbed 9%, driven by growth in China and Japan.

Shares of Birkenstock, which listed on the New York Stock Exchange in October 2023, were up 4.5% in early trading, extending gains from the previous session. The stock has risen nearly 15% since its IPO, outperforming many peers in the consumer discretionary sector.

Analysts at Jefferies reiterated a buy rating on the stock, citing its premium brand positioning and resilient demand. The firm set a price target of $65, implying further upside from current levels.

Birkenstock’s results follow a period of strong performance in the global footwear market, where brands with strong heritage and direct-to-consumer strategies have gained market share. The company’s focus on sustainability and craftsmanship has also resonated with consumers, particularly younger demographics.

The company did not provide full-year guidance in its quarterly update but noted that it expects continued growth in key markets, supported by new product launches and retail expansion.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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