Birkenstock raises annual revenue forecast on strong demand

German footwear manufacturer Birkenstock raised its annual revenue forecast on Tuesday, citing stronger-than-expected demand across its global markets.

The company now expects full-year revenue to grow by a mid-single-digit percentage compared with its prior guidance of low-single-digit growth, it said in a statement. Birkenstock’s updated outlook follows a first-half performance that surpassed internal projections, driven by sustained consumer demand for its premium sandals and footwear.

Chief Executive Officer Oliver Reichert attributed the upward revision to the brand’s continued appeal in key regions, including North America and Europe, where discretionary spending has remained resilient despite broader economic uncertainty. The company did not provide a revised earnings forecast.

Birkenstock, which went public in October 2023 at a $8.6 billion valuation, has expanded its retail footprint and e-commerce capabilities in recent years, supporting its growth trajectory. The stock has gained roughly 15% since its market debut, outperforming broader consumer discretionary indices.

Analysts at Jefferies maintained a buy rating on the stock this month, citing Birkenstock’s strong brand loyalty and pricing power as competitive advantages. The company’s updated guidance reflects confidence in its ability to navigate shifting consumer preferences while maintaining premium positioning.