Asure Software Inc. (NASDAQ: ASUR) shares advanced 3.1% in Friday premarket trading after the company announced plans to expand its payroll tax solutions to Amazon Web Services’ (AWS) Marketplace starting in September.
The Austin-based provider will list its Enterprise Payroll Tax and Treasury solutions on the platform, which serves approximately 330,000 enterprise customers. The move is designed to enhance Asure’s reach among large employers, payroll service providers, and HR platforms that manage payroll tax processing and fund movement.
The tax business already contributes nearly 20% of Asure’s total revenue. The company currently serves more than a dozen global brands, leveraging its expertise in enterprise tax and treasury solutions. Asure is partnering with Labra.io, an AWS Premier Tier Services Partner, to oversee marketplace listings, transaction processing, and co-sell initiatives.
Pat Goepel, Chairman and CEO of Asure, stated that the collaboration with AWS Marketplace will allow the company to efficiently reach and serve a broader enterprise audience. “By combining Asure's deep enterprise tax and treasury expertise serving some of the world's greatest brands with the reach and procurement advantages of AWS Marketplace, we create an important new avenue for immediate and long-term growth,” Goepel said.
