Apple Inc. plans to modify its advertising tracking rules following an investigation conducted by the German Federal Cartel Office, the Bundeskartellamt. The regulatory probe focused on the company's App Tracking Transparency framework, which requires apps to ask users for permission to track their activity across other companies' apps and websites.
Details regarding the specific modifications and the implementation timeline were not immediately disclosed. The German competition authority had been examining whether the tech giant's privacy framework gave its own advertising services an unfair advantage over third-party competitors.
