Adobe will invest $4 billion to provide free access to its AI tools for eligible users in Saudi Arabia, the company said on Monday. The initiative covers more than 27 million citizens and residents and includes the Adobe Firefly Standard subscription tier and Adobe Express Premium features.
The agreement also includes a jointly developed image generation model tailored to Saudi culture, enabling users to create culturally appropriate images using Arabic-language prompts. The model was created in collaboration with Humain, a government-backed artificial intelligence firm backed by Saudi Arabia’s sovereign wealth fund.
Free access is scheduled to begin rolling out by the end of 2026, following the initial partnership announced in November between Adobe and Humain. That earlier collaboration focused on supporting Humain’s development of Arabic content generation tools for the Middle East.
The expansion aims to strengthen Adobe’s position in the competitive design software market, where smaller companies have been rapidly gaining market share. The initiative underscores the company’s strategy to expand its AI product user base globally while leveraging localized tools to meet regional demand.
